{"id":145954,"date":"2008-04-01T00:00:00","date_gmt":"2008-03-31T18:30:00","guid":{"rendered":"https:\/\/www.legalindia.com\/judgments\/godfrey-phillips-india-ltd-vs-ajay-kumar-on-1-april-2008"},"modified":"2017-12-16T16:26:09","modified_gmt":"2017-12-16T10:56:09","slug":"godfrey-phillips-india-ltd-vs-ajay-kumar-on-1-april-2008","status":"publish","type":"post","link":"https:\/\/www.legalindia.com\/judgments\/godfrey-phillips-india-ltd-vs-ajay-kumar-on-1-april-2008","title":{"rendered":"Godfrey Phillips India Ltd vs Ajay Kumar on 1 April, 2008"},"content":{"rendered":"<div class=\"docsource_main\">Supreme Court of India<\/div>\n<div class=\"doc_title\">Godfrey Phillips India Ltd vs Ajay Kumar on 1 April, 2008<\/div>\n<div class=\"doc_author\">Author: . A Pasayat<\/div>\n<div class=\"doc_bench\">Bench: Dr. Arijit Pasayat, P. Sathasivam<\/div>\n<pre>           CASE NO.:\nAppeal (civil)  2339 of 2008\n\nPETITIONER:\nGodfrey Phillips India ltd\n\nRESPONDENT:\nAjay Kumar\n\nDATE OF JUDGMENT: 01\/04\/2008\n\nBENCH:\nDr. ARIJIT PASAYAT &amp; P. SATHASIVAM\n\nJUDGMENT:\n<\/pre>\n<p>J U D G M E N T<\/p>\n<p>CIVIL APPEAL NO.  2339 OF 2008<br \/>\n(Arising out of SLP (C) No.532 of 2007)<br \/>\n(With Civil Appeal 2340 of 2008 @ SLP (C) No.5051 of 2007)<\/p>\n<p>Dr. ARIJIT PASAYAT, J.\n<\/p>\n<p>1.\tLeave granted.\n<\/p>\n<p>2.\tChallenge in these appeals is to the order of National<br \/>\nConsumer Disputes Redressal Commission, New Delhi (in<br \/>\nshort the &#8216;National Commission&#8217;). One order was passed in<br \/>\nexercise of revisional jurisdiction against the concurrent<br \/>\nfinding of the District Consumer Disputes Redressal Forum,<br \/>\nYamuna Nagar (in short &#8216;District Forum&#8217;) and State Consumer<br \/>\nDisputes Redressal Commission (in short &#8216;State Commission&#8217;)<br \/>\ndated 11.5.2001 and 12.7.2001 respectively.  Commission has<br \/>\nalso issued directions.\n<\/p>\n<p>3.\tThe review petition filed was also dismissed, which also<br \/>\nforms subject matter of challenge.\n<\/p>\n<p>4.\tBackground facts in a nutshell are as follows:\n<\/p>\n<p>\tThe respondent filed a complaint in respect of an<br \/>\nadvertisement given by the appellant, alleging unfair trade<br \/>\npractices. The advertisement was issued in newspapers and<br \/>\nmagazines in 1999 for the cigarettes manufactured and sold<br \/>\nby it under the brand name of &#8220;Red &amp; White&#8221; in respect of<br \/>\nwhich the directions have been issued.\n<\/p>\n<p>\tThe impugned advertisement apart from showing the<br \/>\npacket of cigarettes with the aforesaid brand name stated &#8220;Red<br \/>\n&amp;  White smokers are one of a kind&#8221;. The advertisement also<br \/>\nshows the smiling face of actor Akshay Kumar holding a<br \/>\ncigarette. It also contains the statutory warning &#8220;Cigarette<br \/>\nsmoking is injurious to health&#8221; as well as price of the pack.<br \/>\nThe complaint was dismissed by the District Forum as the<br \/>\ncomplainant  had also filed a suit in relation to the impugned<br \/>\nadvertisement in the Civil Court. It was therefore held by the<br \/>\nDistrict Forum that parallel proceedings in the District Forum<br \/>\nby way of Public Interest Litigation could not be entertained.<br \/>\nIn appeal, the State Commission affirmed the order of the<br \/>\nDistrict Forum.  Thereafter, complainant withdrew the suit,<br \/>\nbut filed Revision Petition before the National Commission.<br \/>\nThe National Commission held that the slogan in the<br \/>\nadvertisement that &#8220;Red &amp; White smokers are one of a kind&#8221;<br \/>\nshowing the image of Akshay Kumar indicated that<br \/>\n&#8220;smokers of Red &amp; White cigarettes could be super actor<br \/>\nperforming all the film stunts without duplicates&#8221;. According<br \/>\nto the appellant, no evidence was led in the case by the<br \/>\ncomplainant either with regard to the ability of film star<br \/>\nAkshay Kumar to carry out stunts without duplicate or with<br \/>\nregard to the alleged impression created by the impugned<br \/>\nadvertisement upon the complainant. Interestingly, the<br \/>\ncomplainant admitted that he continues to smoke cigarette for<br \/>\nmore than two decades. The National Commission held as<br \/>\nfollows:\n<\/p>\n<p>\t&#8220;The case of the complainant is that smoking<br \/>\nof cigarette by Akshay Kumar with the slogans used<br \/>\nin advertisement would detract the people from the<br \/>\nstatutory warning. Seeing comparative size of the<br \/>\nletters etc. the statutory warning in our view loses<br \/>\nits prominence which is usurped by more prominent<br \/>\nand attractive Akshay Kumar et al and is sufficient<br \/>\nto detract the attention of the viewers from the<br \/>\nstatutory warning to the image of Akshay Kumar<br \/>\nwith the slogan indicating smokers of Red and<br \/>\nWhite cigarette could be super actor performing all<br \/>\nthe film stunts without duplicates.&#8221;\n<\/p>\n<p>\tThis according to the National Commission was sufficient<br \/>\nto hold that the impugned advertisement amounted the unfair<br \/>\ntrade practices.  On the basis of the aforesaid finding, the<br \/>\nNational Commission gave the following directions:\n<\/p>\n<p>&#8220;(i)  to discontinue forthwith the unfair trade<br \/>\npractice of detracting from the statutorily<br \/>\nspecified warning and not publish any<br \/>\nadvertisements like Ext. &#8216;R-1&#8217; in any language<br \/>\ngiving any impression that a person who<br \/>\nsmokes Red and White Cigarette could perform<br \/>\nsuch acts as could be performed by Akshay<br \/>\nKumar in films and thereby detracting from<br \/>\nthe specified warning; and<\/p>\n<p>(ii)\tto issue corrective advertisements of equal size<br \/>\nin all the newspapers in which advertisements<br \/>\nin Hindu &amp; English like Ext. R-1 were<br \/>\npublished to neutralize the effect of the said<br \/>\nimpugned misleading advertisements.\n<\/p>\n<p>(iii)\tShri Ajay Kumar, the petitioner, shall be paid<br \/>\na sum of Rs.20,000\/- by way of compensation<br \/>\nand Rs.5,000\/- as cost.&#8221;\n<\/p>\n<p>5.\tAccording to the appellant the direction (ii) as quoted<br \/>\nabove was passed on the basis of provisions of the Consumer<br \/>\nProtection Act, 1986 (in short the &#8216;Act&#8217;) which was not<br \/>\napplicable  and was not in force at the time of publication of<br \/>\nthe impugned advertisement in the year 1999. Such a<br \/>\ndirection could not have been issued in dis-regard of the<br \/>\napplicable provision of law. Therefore, a Review Petition was<br \/>\nfiled. In the Review Petition the appellant had contended that<br \/>\ndirection (iii) to award compensation of Rs.20,000\/- to the<br \/>\ncomplainant was passed without any claim for compensation<br \/>\nmade in the complaint.  With regard to direction (i) to dis-<br \/>\ncontinue unfair trade practice and not to publish any<br \/>\nadvertisement like the impugned advertisement, the appellant<br \/>\ntook the stand that when direction was given by order dated<br \/>\n20.2.2006  an enactment being the Cigarettes and other<br \/>\nTobacco Products (Prohibition of Advertisement and<br \/>\nRegulation of Trade and Commerce, Production, Supply and<br \/>\nDistribution) Act, 2003 (in short &#8216;Advertisement Act&#8217;) had<br \/>\nalready come into force w.e.f. 18.5.2003 by which all<br \/>\nadvertisements in relation to cigarettes had already been<br \/>\nprohibited. As such there was no need for issuing such<br \/>\ndirection.\n<\/p>\n<p>6.\tThe Review Petition was dismissed without considering<br \/>\nthe specific contentions by merely stating that there was no<br \/>\nground for review.\n<\/p>\n<p>7.\tLearned counsel for the appellant has submitted that<br \/>\nissuing a corrective advertisement was relatable to Section 14<br \/>\nof the Act (as it stood in 1999) which reads as follows:\n<\/p>\n<p>&#8220;14. Finding of the District Forum &#8212; (1) If, after the<br \/>\nproceeding conducted under section 13, the District<br \/>\nForum is satisfied that the goods complained<br \/>\nagainst suffer from any of the defects specified in<br \/>\nthe complaint or that any of the allegations<br \/>\ncontained in the complaint about the services are<br \/>\nproved, it shall issue an order to the opposite party<br \/>\ndirecting him to do one or more of the following<br \/>\nthings, namely:-\n<\/p>\n<p>(a) to remove the defect pointed out by the<br \/>\nappropriate laboratory from the goods in<br \/>\nquestion;\n<\/p>\n<p>(b) to replace the goods with new goods of<br \/>\nsimilar description which shall be free from<br \/>\nany defect,,<\/p>\n<p>(c) to return to the complainant the price, or,<br \/>\nas the case may be, the charges paid by the<br \/>\ncomplainant;\n<\/p>\n<p>(d)\t to pay such amount as may be awarded<br \/>\nby it as compensation to the consumer for any<br \/>\nloss or injury suffered by the consumer due to<br \/>\nthe negligence of the opposite party;\n<\/p>\n<p>(e)  to remove the defects or deficiencies in the<br \/>\nservices in question;\n<\/p>\n<p>(f) to discontinue the unfair trade practice or<br \/>\nthe restrictive trade practice or not to repeat<br \/>\nthem;\n<\/p>\n<p>(g) not to offer the hazardous goods for sale;\n<\/p>\n<p>(h) to withdraw the hazardous goods from<br \/>\nbeing offered for sale;\n<\/p>\n<p>(i) to provide for adequate costs to parties.&#8221;\n<\/p>\n<p>8.\tThe aforesaid Section 14 of the Act has been amended<br \/>\nw.e.f. 15.3.2003 and following clause (hc) was added:\n<\/p>\n<p>\t&#8220;(hc) to issue corrective advertisement to<br \/>\nneutralize the effect of misleading<br \/>\nadvertisement at the cost of the Opposite Party<br \/>\nresponsible for issuing such misleading<br \/>\nadvertisement.&#8221;\n<\/p>\n<p>9.\tTherefore, the direction No.(ii) as given could not have<br \/>\nbeen given when no such clause existed at the time of<br \/>\nissuance of the advertisement, and as such it could not have<br \/>\nbeen invoked. The complaint was filed on 10.1.2000. The<br \/>\nprayer was as follows:\n<\/p>\n<p>&#8220;It is, therefore respectfully prayed that the<br \/>\ncomplaint of the Complainant may kindly be<br \/>\naccepted in the interest of the justice, equity<br \/>\nand fair play. And the Opposite Party may<br \/>\nkindly be directed to discontinue the said<br \/>\nunfair trade practice and not to repeat the<br \/>\nsame and help mitigating its effects in<br \/>\nteenagers.&#8221;\n<\/p>\n<p>10.\tTherefore, it is submitted that the direction to issue<br \/>\ncorrective advertisement on the basis of provision of law which<br \/>\nwas not introduced at the relevant time could not have been<br \/>\ngiven and, therefore, review should have been allowed.\n<\/p>\n<p>11.\tIt is pointed out that Section 5(2)(a) of the Cigarettes<br \/>\nAdvertisement Act reads as follows:\n<\/p>\n<p>\t&#8220;5(2)- No person, for any direct or indirect<br \/>\npecuniary benefit, shall (a) display, cause to display,<br \/>\nor permit or authorize to display any advertisement<br \/>\nof cigarettes or any other tobacco product.&#8221;\n<\/p>\n<p>12.\tSection 5(1) also has relevance, and reads as follows:\n<\/p>\n<p>\t&#8220;5-Prohibition of advertisement of cigarettes<br \/>\nand other tobacco  products- (1) No person engaged<br \/>\nin, or purported to be engaged in the production,<br \/>\nsupply or distribution of cigarettes or any other<br \/>\ntobacco products shall advertise and no person<br \/>\nhaving control over a medium shall cause to be<br \/>\nadvertised cigarettes or any other tobacco products<br \/>\nthrough that medium and no person shall take part<br \/>\nin any advertisement which directly or indirectly<br \/>\nsuggests or promotes the use of consumption of<br \/>\ncigarettes or any other tobacco products.&#8221;\n<\/p>\n<p>13.\tIt is, therefore, submitted that the order of the National<br \/>\nCommission is unsustainable.\n<\/p>\n<p>14.\tThere is no appearance on behalf of the respondent in<br \/>\nspite of service of notice.\n<\/p>\n<p>15.\tAs rightly contended by learned counsel for the appellant<br \/>\ndirection (i) was given without any material or evidence<br \/>\nwhatsoever and there was not even a suggestion\/pleading that<br \/>\nthe advertisement was of Akshay Kumar or that he could<br \/>\nperform certain stunts without duplicates. There was not even<br \/>\nan allegation that the statutory warning was detracted from.<br \/>\nWhen such serious allegation which was required to be<br \/>\nestablished was not even specifically pleaded and when<br \/>\nnothing specific was indicated in the complaint, the<br \/>\nCommission should not have given the direction on pure<br \/>\nsurmises. In this context, decision of the Privy Council in<br \/>\nBharat Dharma Syndicate v. Harish Chandra (AIR 1937 PC\n<\/p>\n<p>146) and of this Court in <a href=\"\/doc\/1603277\/\">The Union of India v. Pandurang<br \/>\nKashinath More (AIR<\/a> 1962 SC 630) are relevant. So far as<br \/>\ndirection No.(ii) is concerned it is to be noted that Section 5(1)<br \/>\nand Section 5(2) of the Advertisement Act clearly prohibited<br \/>\nissuance of any advertisement in relation to cigarettes.<br \/>\nTherefore, the corrective advertisement as directed by the<br \/>\nNational Commission could not have been given.  Further, the<br \/>\npower for giving such direction was introduced under Section<br \/>\n14 of the Act w.e.f. 15.3.2003. In view of the aforesaid,<br \/>\ndirection No.(ii) cannot be sustained.\n<\/p>\n<p>16.\tSo far as direction No.(iii) is concerned, it is to be noted<br \/>\nthat there was no prayer for any compensation. There was no<br \/>\nallegation that the complainant had suffered any loss.<br \/>\nCompensation can be granted only in terms of Section 14(1)(d)<br \/>\nof the Act. Clause (d) contemplates award of compensation to<br \/>\nthe consumer for any loss or  injury suffered due to negligence<br \/>\nof the opposite party. In the present case there was no<br \/>\nallegation or material placed on record to show negligence.\n<\/p>\n<p>17.\tInterestingly, there was no allegation or finding of loss or<br \/>\ninjury caused to the respondent on account of the<br \/>\nadvertisement issued in 1999. The complainant himself had<br \/>\nstated that he was smoking cigarettes for the last two decades.<br \/>\nTherefore, the impugned advertisement cannot be said to have<br \/>\naffected the complainant and\/or caused any loss to him to<br \/>\nwarrant grant of compensation.\n<\/p>\n<p>18.\tAnother aspect which needs to be noted is that the<br \/>\ncomplainant had stated in his complaint that he had filed a<br \/>\ncomplaint in public interest and had accepted that the matter<br \/>\nwas pending before the Civil Court. \tThe District Forum and<br \/>\nthe State Commission had, therefore, dismissed the complaint<br \/>\nof the appellant.\n<\/p>\n<p>19.\tIt is to be noted that the National Commission itself<br \/>\nnoted that the respondent was not representing a &#8220;Voluntary<br \/>\nConsumer Association&#8221; registered under the Companies Act,<br \/>\n1956 or under any other law for the time being in force and<br \/>\nwas not entitled to file a complaint about unfair trade practice<br \/>\nto represent other consumers. Having said so, it is not<br \/>\nunderstandable as to how the National Commission even<br \/>\nproceeded to deal with the complaint. It also noted that the<br \/>\ncomplainant had not moved any application or obtained any<br \/>\npermission under Section 13(6) of the Act and\/or no such<br \/>\npermission was granted. In the circumstances, it was not<br \/>\npermissible for the complainant to represent others. The<br \/>\ncomplainant&#8217;s case right through was that he was filing a<br \/>\npetition in public interest. After having recorded  that the<br \/>\ncomplaint in that manner was not entertainable, the National<br \/>\nCommission could not have passed the impugned order.\n<\/p>\n<p>20.\tLooked at from any angle, the orders of the National<br \/>\nCommission are indefensible and are set aside. The appeals<br \/>\nare allowed with no order as to costs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supreme Court of India Godfrey Phillips India Ltd vs Ajay Kumar on 1 April, 2008 Author: . A Pasayat Bench: Dr. Arijit Pasayat, P. Sathasivam CASE NO.: Appeal (civil) 2339 of 2008 PETITIONER: Godfrey Phillips India ltd RESPONDENT: Ajay Kumar DATE OF JUDGMENT: 01\/04\/2008 BENCH: Dr. ARIJIT PASAYAT &amp; P. SATHASIVAM JUDGMENT: J U D [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-145954","post","type-post","status-publish","format-standard","hentry","category-supreme-court-of-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Godfrey Phillips India Ltd vs Ajay Kumar on 1 April, 2008 - Free Judgements of Supreme Court &amp; High Court | Legal India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legalindia.com\/judgments\/godfrey-phillips-india-ltd-vs-ajay-kumar-on-1-april-2008\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Godfrey Phillips India Ltd vs Ajay Kumar on 1 April, 2008 - Free Judgements of Supreme Court &amp; 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