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How a trade mark should be adopted as a brand name?

How a trade mark should be adopted as a brand name?

A trade mark should always be easy to speak, spell and remember. The proprietor should avoid using common words and also those words which provide hints regarding the character, quality and quantity of the goods or services for which it is supposed to be used.

It is always advisable to conduct a market survey and trade mark search with the Registry before using a trade mark to avoid existing trademarks or any similarity thereof.

A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.

The objective of the Trade Marks Act, 1999 is to register trademarks applied for in the country and to provide for better protection of trademark for goods and services and also to prevent fraudulent use of the mark.

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