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How are geographical indications relevant to my business?

How are geographical indications relevant to my business?

Consumers are paying more and more attention to the geographical origin of products and many care about specific characteristics present in the products they buy.

In some cases, the “place of origin” suggests to consumers that the product will have a particular quality or characteristic that they may value.

Geographical indications (GI) therefore function as product differentiators on the market, by enabling consumers to distinguish between products with geographical origin-based characteristics and others without those characteristics. Geographical indications can thus be a key element in developing collective brands for quality-bound-to-origin products.

Geographical Indication

  • Geographical Indication is an indication
  • It originates from a definite geographical territory.
  • It is used to identify agricultural, natural or manufactured goods
  • The manufactured goods should be produced or processed or prepared in that territory.
  • It should have a special quality or reputation or other characteristics

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