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Why is design registration important for business?

Why is design registration important for business?

Design registration is important for business for the following reasons –

  1. To protect any new/ original shape, configuration, surface pattern, combination of lines or colours and prevent the imitation of the innovator’s design and prevent the commercial exploitation of the innovator’s design by the third party without the proprietor’s consent
  2. To obtain bonafide reward by commercial exploitation of the design by the creator as well as by assignment of the same to other parties
  3. To enable consumer to identify products.

The benefits of design registration as IP are that the registration of a design confers upon the registered proprietor the exclusive right to apply a design to the article in the class in which the design has been registered. A registered proprietor of the design is entitled to protection of his intellectual property. He can sue for infringement, if his right is infringed by any person. He can license or sell his design as legal property for a consideration or royalty.

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